Determining your company’s marketing communications strengths, weaknesses and next steps to move forward to achieving your strategic goals is critical. While many consider marketing plans or strategies a luxury for larger organizations, they are in fact an important part of any business’s suite of planning tools.
A marketing plan is like a business plan in that it forms a rallying cry for your organization’s road to success. The plan can be as in-depth or high-level as is appropriate for your business.
Your business’s marketing plan should be developed for a specific timeline and reviewed monthly to be sure the path determined is still on track to meet or exceed your goals.